K3 Parent Zone App
Brief
Parent Zone allows parent to view kid learning progress & performance. It helps parent manage profile and grade information & allows them to manage access to the different websites & apps available on the internet & Play store.
Requirement
Create a unified and custom parent experience to give the parent overview of kid learning progress.
Give them ability to participate in their child’s learning journey. Improve parent visibility on child’s learning journey and outcomes.
My Role
As the Sr.Product Designer on this project I led the design of the parent experience between May 2022 to Oct 2022 and collaborated with one more designer. Gather requirements, understand PRD, determined the user stories, flow and user personas, designed the wireframes, help in to create UI, help in design system, Review UI, handover screen to technical team and ran usability tests with research team.
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Team
Umang - Senior Product Manager
Divyashree - K3 Researcher
Srijin - UI Designer
Overview
Background with story
For K3 Parents(LKG-Class 3) come up with a new program called the “Early Learn Program/K3 parent zone”.
Early Learn program is a bundle of 5 applications :
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Disney BYJU’s Early Learn
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B Math
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Osmo
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Epic!
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Tynker
While these applications enhance business value proposition it presents a problem of giving the parents a consolidated view on their child’s development. To solve the same problem, trying to create a unified parent experience for the Early Learn users.
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Business Context:
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Byju's Early Learn Programme (BELP) is a solution designed for the K3 segment. It promised a strong foundation for children that enables them to get a head start
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BELP is powered by a combination of
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Learning device, digital apps, physical & phygital games & worksheets
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Teacher assisted live learning classes
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Both of these are delivered through a LearnStation, a custom made tablet++ device
Success metrics
Domain
Impact Metrics
Engagement
Support
Metrics
- Renewals : Renewals % from active parent zone active users
- Upsell revenue : Upsell revenue from active parent zone users
- Refund / return : Refund % for active parent zone users
- Child activity delta : Average time spent by children of active parent zone user
- # of logins / week on parent zone
- Average time spent / week on parent zone
- Number of support users
- Number of support inbound in first 30 days
Scope
Users: Parent/Guardian of the child with the BYJU’S Early Learn subscription
Platforms: Mobile, Learnstation, Tablet, Desktop
Geographic: India, US
Challenge
Problem Space
“The challenge is about to create unified parent experience based on existing user need ”
Why there is a need to include progress and performance inside Parent zone?
What are the current problems of the user?
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Checking the performance and progress is a key activity that the parent performs in order to be involved in the child’s learning journey. This acts as a primary data point on which parents take decisions on behalf of their to improve their learning
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Also this is one of the direct indicators of whether or not the child is gaining from the learning activities that are taken up.
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Currently, the progress report for respective individual apps sits outside the Parent Zone on LearnStation Device. They are currently inside the respective individual apps.
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The information is scattered for parents and is not available to them at a single place.
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For Parents to view their child’s progress report, they need to go inside the individual apps and move from one app to another to view the progress report which amounts to greater effort and time.
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Parents have limited understanding of their child’s performance outcomes and study patterns across all programs
Research
How is Early learn different
By child age
Learning stages
Key differences
Parent needs
By personas
"Based on secondary research and requirement from business"
Adapted from Human Performance Resources by CHAMP 2020
Parent needs
By child age
User journey
Competitor Analysis
Research and Competitor Analysis Insights
1.SUMMARY - IMPROVEMENT SEEN VS IMPROVEMENT NEEDED - OVERALL, SUBJECTS, TOPICS
We need clear summary of how much the child has improved vs where he needs more work for overall, and for each subject and topic”
2. ENGAGEMENT ON APP: DAILY USAGE/TIME SPENT/DAYS MISSED
Time duration of how much time the student has spent in application / weekly analysis on how much time she is using the application. Is she attending regularly?” Parents would like to know how often the child has used the tab with metrics like - Time Spent on App, Daily Usage & Days Missed
3. WORKSHEET DEEP DIVE
Worksheets should be more explained - completed, target is shown in percentage but parents wants in more detail what he has written where improvement is needed”
4. PROGRESS TRACK
Monthly Progress”, “Subject-wise performance”, “Videos watched and Games played” are the most useful parts of the current report card. Clearly, parents want performance/marks in the progress report
Solution by Design
Product Section and Priorities
In order to optimize the user experience, first of all, we should start from the user’s purpose, which helps us understand the difficulties they are facing.
Feature Example 1
Parents want understanding of their child’s performance outcomes and study patterns across all programs
Solutions Provided
Parent will see overview of kid learning activities, topic practices, subject &live class overview at one glance
Feature Example 2
Parents want to know how the child is performing as well as the progress child is making WoW, MoM
Solutions Provided
Parent can see Weekly and Monthly progress based on kid activities
Feature Example 3 : Account Management > Profile
View and manage subscription at one place
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Solutions Provided
Ability for the parent to manage their subscriptions, profile
Feature Example 3 : Account Management > Subscription
Feature Example 4 : Device Management
Parents will like to know how often the child has used the tab with metrics like - Time spent on App, Daily usage & Days missed
Solutions Provided
Time duration of how much time the child has spent in application, weekly analysis on how much time child is using the application.
Edge cases Example 1
Initial days user experience - Empty state
Design System
Handoff
Screens provided through zeplin
Usability Testing
Objective
1. To understand how well users interact with an application in order to improve overall experience.
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2. To validate prototype:
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To check user can complete task successfully and independently
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Observe how much user is enjoying
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To check whether design is understandable
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Clarify if users can navigate through prototype successfully
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​3. Specific inputs on the performance page:
Observation after usability testing
1. The parents needs learn station introduction to parent zone
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2. Parent zone must involve intro screens for initial user for easier understanding of product.
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​3. Increase/Decrease in activities percentage is misleading for user.
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4. Parent is not able to find the Weekly monthly comparison view detail scenario.
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5. Collapse / Expand transition of navigation could be more clear.
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6. Subscription status flow could be more better.
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7. User thought child profile is clickable in profile.
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8. How much time delay in live class needs to be mentioned for e.g 10 min delay etc..